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During all projects a number of different stimulus
materials, visual, verbal/and or auditory, can be
used prior to and during the research process to
communicate certain ideas to enable them to be
researched or to generate discussion of relevant
topics.
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Pre-Research
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 Tasks
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Diaries
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Mood boards/scrap art
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Photographs
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During-Research
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Verbal
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Word association
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Brand parties
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Sentence completion
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Benefit Laddering
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Personification
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Non-Verbal
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Mood boards
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Epitaph/obituaries
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Thought bubbles
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Mapping
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Picture association/collage
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Post-Research
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Ideal product exercise
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Follow-up phone interviews
(e.g. post product usage)
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