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We believe that with certain types of Research Projects
the environment within which the Research is conducted
is fundamental to achieve accurate and true to life
learnings.
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We conduct 'hall tests' in the offices - far cheaper than
hiring a hall, shelving and equipment
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 Shelves mocked up
Can be videoed too
- For behavioural observation as well as recording
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The above methodologies have been successfully conducted including
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New packaging assessment (Olay)
First moment of truth for new product launches
(Flash Multi-Purpose, Fairy Active Foam)
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