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Approaches
In understanding your research requirements we design and tailor the relevant approaches to meet the objectives and deliver against the outlined success criteria. The following techniques may be used in isolation or in combination.
- Focus Groups - Mini-Groups
    - Triads
- Paired Depths - One-on-ones
- Ethnographic Interviews - Accompanied shops
- Grab-a-shopper - Hall Tests
    - traditional
    - quali/quant
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