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Kolbeco offers solutions to all elements of the research process
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Learn more about our industry experience and how we can impact your business.
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Kolbeco is looking to recruit new members of staff
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Objectives
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The main objective of this project was to uncover insights
surrounding the school run, which could be used creatively
in a well known household product's radio advertising for
children.
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Methodology
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Mix of fly on the wall, ethnographic and accompanied school run
supported by in home in depth follow up interviews.
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Learnings
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New creative insights into kids behaviour during school runs
and potential school uniform issues in relation to mums' laundry
habits and needs.
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 back to case studies
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