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Kolbeco offers solutions to all elements of the research process
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Learn more about our industry experience and how we can impact your business.
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Kolbeco is looking to recruit new members of staff
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Objectives
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An FMCG customer has identified the need to re-launch and
rationalise their existing mid-tier anti-ageing moisturising
line up. Research was required to assist in addressing what
route to follow in terms of concept, packaging, name and
in-store winning at FMOT.
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Methodology
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A four day workshop methodology was employed comprising of
4 x 2 hour and 1 x 1.5 hour viewed discussion groups and
10 x 30 minute hall test interviews amongst 30-50 year old
'mid-tier' moisturiser consumers with rolling debriefs and
discussion guide alterations. Grab-a-shopper sessions were
also conducted by the Team. All groups and hall test
interviews were moderated by Kolbeco who acted as
facilitators and organisers of the event.
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Learnings
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An agreed and successfully tested mid-tier anti-ageing concept,
name and initial thoughts on how to win at first moment of
truth. Packaging learnings and guidance were also gained yet
this ultimately will be an internal strategic call.
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 back to case studies
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