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An FMCG customer has identified the need to re-launch
and rationalise their existing mid-tier anti-ageing
moisturising line up.
Research was required to assist in addressing what route
to follow in terms of concept, packaging, name and in-store
winning at FMOT.
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The main objective of this project was to explore
the way forward for a particular brand to move
into a more Premium category within Savoury Snacks.
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